Cause Marketing, Our Passion
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Cause marketing or cause-related marketing events often involve the cooperative efforts of a "for profit" business and that of a "not for profit" charitable organization. The promotional campaign or event has mutual benefit for both the business and the charity, affording credence and clout to the business and at the same time, raising money for the cause/charity. In addition, events may be designed for charitable causes of non-profit organizations to exclusively raise money for the organization. The causes are varied, from crisis pregnancy organizations to gala fund-raisers.
In the case of Christ-centered, faith-based causes and ministeries and churches, the focus is often one of furthering the Gospel, one of our passions. In Matthew 28:19, it says to go into all the nations. At DCI-Texas, we believe there is no greater cause or reason for being than that.
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| Advertising and marketing take on real meaning when a metamorphosis begins, that of less hype and more "help" for the community. Our philosophy of marketing involves cementing a brand into a community through cause related events and marketing. Hands on the ground efforts to ensure that a promotion or cause related event features the spirit and heart of a community, that is DCI Texas' approach. In a nutshell, it's less hype and more hope and help for what matters, bridging the gap between marketing and making a difference.
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